People Incorporated
of Virginia’s
What can People do? Campaign
Our 16-minute video, "What can People do?" was part of an integrated public awareness campaign for People Incorporated, an Abingdon-based nonprofit organization. In 2008, People Incorporated served nearly 7,000 low to moderate-income individuals and generated an economic impact of more than $31 million for communities throughout the Commonwealth.
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"The Hillhouse group did a great job of understanding who we were 45 years ago, who we are now, and what we can do in the future," CEO and president, Rob Goldsmith, said. "The group created an effective campaign that we are confident will reach even more people who dream of a better life and who, with a hand up, will do the work to achieve it."
~Rob Goldsmith
The campaign, completed in seven weeks, included a new logo design, a 45th anniversary booklet, seven 30-second public service announcements for radio and television, vehicle signage, billboards, and a special mini-Web site, www.whatcanpeopledo.org that contains the entire video, individual story excerpts, an expanded timeline of People Incorporated’s colorful history and information about more than 40 programs and service areas.
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